Thursday, 26 July 2012

News: YSL to Saint Laurent Paris

By: Jamila.H

So for the past couple of weeks there have been rumors of the most prestigious brands in the world Yves Saint Laurent will be changing their brand name to Saint Laurent Paris. As a YSL enthusiasts I was immediately confused and  upset of the fact that creative Director Hedi Slimane would even want to change the name of a brand that is well known to both fashion lovers and non fashion lovers. Just recently YSL ( well now Saint Laurent Paris) released their new logo on their Facebook page. The new logo includes the wording Saint Laurent in caps and underneath has Paris. In my opinion nothing will ever compare, but what do you all think? Yay or Nay.

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